Print : QTS Capital

Alok's entrepreneurial venture in currency trading, needed a mark that would focus on three aspects integral to his business: the quant programs, the proprietor/ programmer of the quant system and the client. The interaction between all three makes this company tick.

The solution has three spinning arms signifying each of the aspects highlighted above. Bent just a wee bit, they rotate to create a circle in the negative space, which stands for focus, completion and mobility.